Want to avoid social media marketing failure? - 6 key tips

Social media marketing is undoubtedly one of the most widely used methods currently, and has proven to be very successful.

Want to avoid social media marketing failure? - 6 key tips

Want to avoid social media marketing failure? - 6 key tips

Social media marketing is undoubtedly one of the most widely used methods currently, and has proven to be very successful. Many people think that it is easy, but the truth is it takes a great deal of time and effort in order to get it right. If you are taking on the challenge then there are 6 key tips to take note of to avoid failure.

1. Acknowledge that failure is a real possibility

There are so many different things that influence whether you will be successful in the social media forum. It is important to remember that no matter how good your campaign is, there is a real possibility of failure. Ensure that you have ways to measure whether you are succeeding or not. Try to identify problems before or as they happen, and have solutions in hand to deal with them. The sooner you come to terms with this possibility the better you will be at building yourself and your business up.

2. Have a plan in black and white

Some people can wing it and make a success of their campaigns, but these people are few and far between. It is important to engage with your colleagues and brainstorm to come up with a list of realistic plans. Having this in black and white will allow you to keep track of what you are getting right and what you are getting wrong.

3. Don't be a stranger

If visitors to your site wanted to be on the receiving end of one-way advertising they would just click on a link or open a magazine. The key to successful social media marketing is to engage with your target market. One important way so to this is to allow them to ask questions, learn more about the business and the people who run it, to a degree of course. Hold promotions and competitions to keep them interested.

4. Revamp regularly

You can design a poster, leave it up in a mall and it will sell itself. Because the pace of the online social media forum is so fast paced, you cannot afford to just leave your profile to gather dust. You have to always be thinking and rethinking your plans. By doing this continuous evaluation you can weed out your mistakes and improve on your good points.

5. Quality is key

The last thing visitors want to do when they click on your profile is to see a run of the mill marketing campaign that is used by countless other businesses they have just had the misfortune of being bombarded by. Sure, it will be cheaper to churn out average, low quality posts but this will bore your target audience. By spending time, money, and effort on a quality profile you will be able to appear interesting and high-end, and this will keep drawing the visitors back.

6. Less is more

Social media marketing differs from traditional online marketing especially when it comes to being bombarded with links and flashing commands. With social networking you need to sell your business using the human relationship aspect. Build a good rapport with your visitors, respond to their posts, and keep your profile simple and informative. Resist the urge to turn it into a glorified poster, because by gaining a visitor's attention and interest, you will be well on your way to successful marketing.

By following these few tips you can give your business a head start when it comes to social media marketing.


  1. Social Media Marketing
  2. E-Mail Marketing Social Media
  3. E-Mail Marketing and Social Media
  4. What is Social Media?
  5. Small Business Marketing Services
  6. Benefits of Social Media Optimization
  7. Social Media Marketing for Beginners
  8. Benefits of Social Media Marketing
  9. Business Uses of Social Media
  10. How to market your website effectively
  11. How does Social Media Marketing Work
  12. Best Social Media Tools
  13. Social Media Marketing for Business
  14. Why to Choose Social Media Marketing?
  15. Social Media Marketing Degrees
  16. Facebook Social Media Marketing
  17. Social Media Marketing
  18. Twitter Social Media Marketing
  19. 7 things you need to do before getting involved in social media marketing
  20. Want to avoid social media marketing failure? - 6 key tips
  21. Social media marketing - 6 myths busted
  22. Social media marketing - frequently asked questions
  23. Social media marketing - how a profile can help you
  24. Small businesses and social media marketing
  25. Social media marketing - why you should call in the professionals
  26. PPC Marketing
  27. Public Relations and Social Media
  28. The Future of Social Media Marketing
  29. Do's and Don'ts of Social Media
  30. Needs and Expectations from social Media
  31. Social Media and Brand Management
  32. Social Media Ethics for Entrepreneurs
  33. Social Media is Easy
  34. Influence of Social Media on Society
  35. Tools of Social Media Marketing
  36. What is Social Media
  37. Cell Phones as a Means of Social Media Marketing
  38. Social Media Marketing: Do you really need it?
  39. Using Youtube as a Social Media Marketing
  40. Social Media Marketing Tools