Want to avoid social media marketing failure? - 6 key tips
Social media marketing is undoubtedly one of the most widely used methods currently, and has proven to be very successful. Many people think that it is easy, but the truth is it takes a great deal of time and effort in order to get it right. If you are taking on the challenge then there are 6 key tips to take note of to avoid failure.
1. Acknowledge that failure is a real possibility
There are so many different things that influence whether you will be successful in the social media forum. It is important to remember that no matter how good your campaign is, there is a real possibility of failure. Ensure that you have ways to measure whether you are succeeding or not. Try to identify problems before or as they happen, and have solutions in hand to deal with them. The sooner you come to terms with this possibility the better you will be at building yourself and your business up.
2. Have a plan in black and white
Some people can wing it and make a success of their campaigns, but these people are few and far between. It is important to engage with your colleagues and brainstorm to come up with a list of realistic plans. Having this in black and white will allow you to keep track of what you are getting right and what you are getting wrong.
3. Don't be a stranger
If visitors to your site wanted to be on the receiving end of one-way advertising they would just click on a link or open a magazine. The key to successful social media marketing is to engage with your target market. One important way so to this is to allow them to ask questions, learn more about the business and the people who run it, to a degree of course. Hold promotions and competitions to keep them interested.
4. Revamp regularly
You can design a poster, leave it up in a mall and it will sell itself. Because the pace of the online social media forum is so fast paced, you cannot afford to just leave your profile to gather dust. You have to always be thinking and rethinking your plans. By doing this continuous evaluation you can weed out your mistakes and improve on your good points.
5. Quality is key
The last thing visitors want to do when they click on your profile is to see a run of the mill marketing campaign that is used by countless other businesses they have just had the misfortune of being bombarded by. Sure, it will be cheaper to churn out average, low quality posts but this will bore your target audience. By spending time, money, and effort on a quality profile you will be able to appear interesting and high-end, and this will keep drawing the visitors back.
6. Less is more
Social media marketing differs from traditional online marketing especially when it comes to being bombarded with links and flashing commands. With social networking you need to sell your business using the human relationship aspect. Build a good rapport with your visitors, respond to their posts, and keep your profile simple and informative. Resist the urge to turn it into a glorified poster, because by gaining a visitor's attention and interest, you will be well on your way to successful marketing.
By following these few tips you can give your business a head start when it comes to social media marketing.