What is Search Engine Optimization?
Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
Search engine optimization can be enforced on the website while designing it or can be performed after a website is designed. It is a technique that can be used to develop a website, which is search engine friendly. Most of the search engine uses a software called "crawlers" or "spider". The main motive of these software are to check the website create their index (search engine index).
The method of getting search result is different for each search engines. Search engine applies many techniques to index the web pages and include into its directory. So the next time if your web page ranking high within one search engine and not in another then do not bother, it's because of different method used by these search engines. To rank higher in all the search engine you can do the things which is used by all search engines. You have to track all the changes happened in the search engine operation or method of spider software for getting search results and accordingly modify your web sites.
The process of search engine optimization includes the optimization of the following items:
Important things to be remembered while Optimizing Your Web Site
A better optimized site rank high. Optimizing a website is not about tricking with the search engine, instead you should design your site both search engine friendly and human friendly. Many people spends lot's of money and uses latest technologies to achieve the target business by their website, but unluckily sometimes they fail in achieving. So it's essential to optimize your site in right way, in order to get successful online business by standing ranking-high in major search engines and able to attract lot's of clients. For optimizing a website always plan a good strategy.
Search Engine Optimization Strategy:
Search Engine Optimization Strategy
It is vital for every website that wants to stand rank-high in major search engines, to plan a strategy before developing or while optimizing an existing website. A well planed strategy can help in achieving the targets easily. A well optimized site attract targeted traffic by attaining very high positions in the search results.
Search Engine Optimization Strategy can including:
:: Give relevancy Title
A title is nothing but a focal point of the content written in your page. It gives the main idea of whatever written in the page. Whenever search engine searches for any topic it always checks the title and subtitle of the page first. So it becomes important to give an appropriate title and subtitle, sometimes a relevancy keyword can be useful in Title. But remember it should not be too long, at most it could be 80 character long. A short and relevancy title can help to rank higher in search engines.
Title can be defined as:
Title always follows closing tag and written in Head tag.
:: Meta Tag Operation
Meta tags are used between <head> and </head> in the html document. Meta tags are also know as hidden tag, which provide the information about the page to the search engines. Although not all the search engines use these tags but many do. Meta tags are of different types namely Description, Keyword, Robots, Revisit After, Author, copyright, Distribution, Language and ranking meta tag that can be used to provides information of the page. But if the main motive of using meta tag is to improve the standing in search engines, one should focus on keyword and description Meta Tag.
Note: Meta Tag does not have closing Tag.
Description Meta Tag :: By using the Description tag we can give the details about our services in short. Most of the search engine use meta tags to display the description in search result, and others use it to decide the ranking of the page. The length of description tag should in between 150 to 200 characters or can be less depending on search engine requirement. The Description tag can be written as fellow:
<META name="Description" content="Search Engine optimization services.">
Keyword Meta Tag :: Sometime keyword's are used to determine the ranking by search engines. These Keywords are defined using Keyword Meta tag. In this tag we can define our all keywords relevancy to our page content. The limitation of this tag is 200 character or less. This Tag can be defined as:
<META name="Keyword" content="SEO, SEO jobs, SEO optimization technique.">
Note: The Description and Keyword Meta tag should be defined only once.
:: Content writing
You should write good contents for your site. The content should be readable by humans and it should also contains your targeted keywords. But keep in mind that keyword spamming is also detected by search engines. Also write the news and some tutorials and submit it to content directory.
Keyword: A Particular word or often phrase which helps you to search
relevant information by typing in search engines or finding from database. These
special word named as keywords, which could be related of any information or
websites on the web. For example a job related site targets the keyword such as
job, IT job, etc...
These significant words can be used in Title or heading of the page so that they can be searched easily without putting much efforts.
Research keyword: is a process of searching good, effective, common and popular keywords, which is relevant to the information provided on your website and mostly used for search query.
Some people usually tries to find these keyword or phrase by searching in search engines with different keywords. So, think of what people is looking for and adjust your page content accordingly. But nowadays you can easily get keyword research software available with many companies at low price or free to download. These type of software not only saves your time but also gives you some popular and effective keywords to stands rank-high in search engines.