What is Mobilegeddon and how it will effect the search engine ranking?What is Mobilegeddon and how it will effect the search engine ranking?
The Mobilegeddon is the recent Google Search engine ranking algorithm which ranks the website based on the mobile friendliness of the web pages on the website. This update of the search engine will affect only the mobile searches and there is not effect on the desktop search results.
This search engine update will penalize the websites which are not mobile friendly. Now the mobile friendliness is an important factor in ranking the website in the search engines.
The information about the Mobilegeddon is released in February that this update will affect the ranking of the websites in the Smartphone or tablet search results.
So, its now important to make the website mobile friendly. This update will strait down the search results ranking of the websites which are not 'mobile' friendly.
The small text of the website is also an issue and if the text size is small it will also reduce the ranking of the website in the mobile search.
Google is considering the touch-screens factor and the tap area of the links as important factor. So, it is necessary to provide the good space between links and buttons.
Here is screen shot our Mobile friendly website:
Now Google search engine will give a plus to websites having good design, easy usability and most importantly easy viewable content. Websites of the small companies which are not mobile friendly will go away from the Google Search results.
Mobile friendly websites will have good ranking and improved traffic.
This update (Mobilegeddon) is starting from April 21 and it is going to use the mobile-friendliness as a ranking factor in the search engine results. This change is applicable for all the languages worldwide.
So, website optimized for the mobile phones and tablets will see an increase in the traffic and overall earnings.
In simple world if your website does not requires pinch or zoom to read the content of your website and no content is hidden beyond view port then your website is mobile friendly. Such website will see an increase in traffic in near future. In your website text size should not be too small and it should be easily readable. The spacing between the links should be enough so that user can tap easily a link to go to that link.