How to Protect against the Penguin Update

To protect your website against the latest Google Penguin update, change your SEO techniques. Target the social networking sites, guest blogging and improve your linking. Avoid paid links and keyword stuffing.

How to Protect against the Penguin Update


If your website has taken a sudden dip in ranking and search results and you have no idea why, it is because of the recent update in the Penguin Algorithm of Google. Google Penguin 2.0 that released in May 22 2013 affected around 2.3% of English searches and severely affected searches in other languages.

To protect your website from the penguin update or to recover from the lost ranking, SEO has to rethink their strategies. It involves White-Hat SEO techniques and NOT Black-Hat or Grey-Hat SEO techniques. It has been proven time and again that these tricks won't help for long and Google will revert back with stronger algorithms. So, to bring a long term ranking to your website follow the Google Webmaster guideline.

Here are some changes that SEO must carry out to bring back the ranking of your websites:

Stop Paid Links:

Every SEOs are aware of this technique but who used it are now cursing themselves. With the launch of Google Penguin 2.0 , the search giant made it clear that it will not entertain such methods of link building to gain reputation and come up in search ranking. Such paid and sponsored links needs to be "no follow" with immediate affect. Websites involved in such methods were hit hard and their ranking was lost. Advertorials also falls under this category. Use guest posting and social networking sites to generate genuine linking.

Stop Spamming, duplicate content and Keyword stuffing:

There was a time when pages with no content on the page whatsoever also generated clicks and traffic but not anymore. Such pages that target a particular keyword and have nothing to offer the audience and made fool of them are being cut down. At the same time content that have stuffed keywords in it just to rank high are also being penalized. Google crawlers now will analyze the content even closely. If they find excessive keywords, they are going to take action. Duplicate content are being punished, which means no more posting of same articles at different places. Use social networking sites to share data and generate traffic. Use original and informative content.

SEO must understand that their strategy to target search engine will no longer work and Google will bring strict algorithms to check such tricks and trades. So it is better to play along and work for the audience or user.

Tutorials

  1. Inbound Links: Importance of inbound links
  2. Importance of Inbound Links,Role of Inboud Links in SEO,Inbound Links and its Role in Search Engine Optimization
  3. SEO Tutorials,What is SEO,Search Engine Optimization Tutorial,Definition of SEO
  4. Top 10 SEO Mistakes,Common Mistakes in Search Engine Optimization,Search Engine Marketing Mistakes
  5. SEO Guide,Free Search Engine Optimization Guide,SEO Guide from Webmasters
  6. SEO and Search Engines,Best Search Engines on Web,What is Search Engine
  7. SEO Vs. PPC Advertising,Organic SEO vs. PPC Advertising,SEO Versus PPC Search Engine Advertising
  8. What is SEO,What is Search Engine Optimization,Definition of SEO
  9. Why SEO,Why SEO is Important,Importance of Search Engine Optimization
  10. How to overcome Google Penguin Update?
  11. What is Google Penguin?
  12. Google Penguin 2.0: Real SEO Strategy to avoid Penalty
  13. Google Penguin Update 2013
  14. Why the Google Penguin update is good for SEO
  15. Recovering Blog From Penguin 2.0 Update Penalty
  16. What is Google Penguin Update?
  17. 10 Ways Google Penguin Update will affect SEO
  18. What are Google Penguin update impacts?
  19. Google Penguin 2.0 Update
  20. What are Google Penguin Update Issues?
  21. What changes are needed by SEO after the Google Penguin Update?
  22. How to Recover from Penguin 2.0 Update Penalty?
  23. What's New in Google Penguin 2.0 Update?
  24. Tips to Overcome Google Penguin Update 2.0
  25. How to Avoid Google Penguin Update Penalty
  26. How to Protect against the Penguin Update
  27. Google Penguin Update vs. Black Hat SEO
  28. The Difference between Google Penguin and Google Panda
  29. Benefits of Google Penguin Update for Web Users
  30. How to Recover from Google Penguin Update and Get the Ranking Back
  31. Google Penguin Update vs. Grey Hat SEO
  32. Google Penguin Update at a Glance
  33. Penguin 2.0 update: What likely changed and How to Recover
  34. Top 7 Tips to Save You from Latest Google Penguin Update
  35. Why are Ranking affected by Penguin 2.0 Update
  36. What are Key Features to overcome Penguin Update?
  37. How to Recover from Google Penguin 2.0 Updates
  38. Google Penguin Algorithm update issues and How to Recover
  39. Google Ranking Update for Spammy Queries
  40. What is Disavow Link Tool and how to use it?