5 Ways Mobile can Impact Marketing

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5 Ways Mobile can Impact Marketing

We are discussing the latest trends in the mobile marketing, following these 5 ways of mobile marketing can impact the marketing success of efforts for the growth of online business.

We are discussing the latest trends in the mobile marketing, following these 5 ways of mobile marketing can impact the marketing success of efforts for the growth of online business.

With the ever changing consumer's behavior and technology we need to be updated with latest technical trends and keep ourselves updated to the latest developments to ensure our marketing success. The customers are no longer attached to the PCs or laptops but have become more of the mobile customers which pose as one of the biggest growth area in online business.

Here are 5 ways of how mobile impact marketing and how you need to cater to your customer's needs strategically:

  1. Incorporating latest trends and insights   
  2. The marketing strategy should be well updated in the latest developments and research and use the latest mobile insights to promise a marketing success. The new mobile technology and marketing procedure are challenging the older traditional methods. New opportunities that are coming up technically are well utilized by the customers to compare and rationalize their steps, so the retailer needs to be aware how he is going to portray his offering to invite customers. As majority of the shoppers use their Smartphones to shop online or in physical stores to compare and research about the hitting product to make their purchase decisions. The more influential the advertisement is the more the company will fetch digital customers. Today the customers are more engrossed to do everything and anything virtually.

  3. More friendly to mobile commerce
  4. In this race of time and busy schedule around 51% people use their smartphones to shop online and save more time. They survey through various products and brand and chose the most appealing one. So it is up to the dealer how and in what way he is making his product reach the customer at the most customer friendly price. This technical development has also paved a great convenience to the product holders to go through their competitors online and make variations accordingly. The retail sector is digging out new ways to connect with the customer digitally: now-table stakes, economic offerings, social presence, to in store analytics and much more. Mobile phones not only create marketing in general but also accelerate it .it has scooped out a new way in which the consumers and brand can interact with each other especially when the customer's interaction is Omni-channel.

  5. Promotional offers to target users
  6. The more promotional offers and product information the more online customers you are going to grab. Companies are looking for new ways to create agile content of infographics, tweets, videos, etc that are more curate and more consumer relevant. The major impact of the proliferation of these mobile phones also lies in their abilities to create massive amounts of demands, goods and of course sharable content.

  7. Mobile site making search ranking better
  8. Google is improving the ranking of websites that are mobile friendly and more responsive. More than 80% of the population has access to this mobile technology which has now attained a fixture in the market of technology. In order to have higher marketing response the marketing advertisements and promotions need to get more consumer-friendly. So the higher your rank gets the larger are your online highlights. Mobile and social networking adoption had really worked wonder. People look for more renewed content shared on online channels. Testing different styles and techniques of uploading the media content has earned a comparatively larger number of followers than those who are just stuck to the down traditional ways. Depending on the focus of the social engagement the app could be designed for a better response. The approach should consider the desktop and mobile users separately. The social business has surely increased utilizing mobile technology. Mobiles incorporate around one billion views a day on YouTube. The video service has proved its relevance in the past years .people prefer more of the video demo than a static piece of information and smartphone has earned a great number of people who use these clips a marketing tool to convey their services and performances.. Almost 35 % of Smartphones are also being utilized to find out location of other stores and the opening and closing hours in the nearer geographic area. The spotting of the aim also turns the customers to take a step ahead. The huge advantage for customers is that they can shop anything and everything. The flexibility and convenience is what is making the online store extremely popular. A study by Nielsen shows that 45 %of online sales occur through smartphones.

  9. Emerging tools
  10. The new generation is growing up with such tools that the previous one never thought of. The upcoming years will not only make the device smarter and faster but also will make it move to workforce more profoundly and bring their utmost creation skills with them. This will open up the opportunities for companies to create compelling and engaging content to promote their marketing in the most lucid way.

    From the business perspective smartphones have opened a whole new world of opportunities to the customers as well as retailers. Therefore it is essential for the retail companies to adopt more comprehensive strategies that will help the business to make best use of smartphones. As these devices can fetch a large number of customers and can impact marketing in a way renounce.

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