Social Media Marketing: Do you really need it?
Social Media Marketing might be a very efficient type of online marketing, but this doesn't mean that it is always the way to go. There are 3 important things that you need to know before deciding if you want to use social media marketing. Of course, the only risk you are really facing is losing some time without a useful result. Even so, it is a much better idea to think about it first, because losing time for nothing is not really a good idea.
The first thing that you need to consider is obviously the type of product or service that you need a marketing campaign for. If it is a simple service or product, such as an insurance plan or a software application, Social media marketing might be too much of a hassle. Such a simple product is not going to need anything special, just advertising. It is either done properly and people will be glad to pay for it, or it has many flaws and you will have trouble turning a profit. In this case you don't really need or want social media marketing.
Another aspect is the actual result that you want to get through social media marketing campaign. For example, if you want a very detailed result that includes a lot of different aspects of a specific issue, social media marketing will not help too much because depending on what site or websites you are using, the results will not be as detailed as you'd like. Also, because a lot of people present on social networks trend do not really pay much attention to what is being presented, they might just go with the flow and say what everyone else has said before them.
The last aspect of using social media marketing is the actual time you will need for the job. Yes, it might be almost free or even free if you decide to take care of it yourself, but you will need at least a couple of hours on a daily basis to make sure that everything is going well. So, while social media marketing can be performed for free, you are actually paying with some of your time, which can be a lot more valuable than money in some situations.
Consider all these aspects and make sure that your business and your product require social media marketing specifically, and not the normal type of marketing. Also, remember that you will need to be an active part of the process or handle it yourself entirely, so make sure that you are ready to spend some time learning about new things. You will also need to invest a bit of money in a couple of applications that will allow you to control, analyze and manage the campaign properly and will help you get the best and most accurate results possible.
So, if you think that you need all this for your business and that you can handle the actual campaign, you should go right ahead. Let's just say that the social media marketing type is the new trend in online marketing techniques and strategies. If you get the hang of it and you get good results, it might be all the marketing you will ever need. Once you have paid for the applications mentioned earlier, you will easily be able to handle dozens of social media marketing campaigns and get good results whenever you need them. Just remember to think about this before attempting it on your own.
Posted on: July 20, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles