Facebook has been nothing short of a revelation. Founded by Mark Zuckerberg as a small community where college friends shared their information or photos with each other, Facebook has evolved into a Giant in the field of social networking. Small and big businesses have made their way into social networking through Facebook, giving notion to the term Social Media Marketing.
Companies all across the planet have realized the importance of promoting their businesses through Facebook. Companies have flooded Facebook with their personalized pages, which contain all the information and news of the new products launched by the company.
Facebook has lead awareness among an increased number of customers. When a customer comes across an article, which he finds interesting, Facebook gives him the luxury of sharing that article with his friends, all he needs to do is hit the share button at the end of the article and his job is done. Facebook starts a dialogue between the company and the customer. Thus a person sitting in his dorm with just a computer in front of him can collect all the information he wants to. But collecting information only is not job done. He is bound to come across certain points, which prompt him to raise questions. Being on Facebook, it is pretty convenient to raise those questions and get answers in no time.
Companies can also link their pages on Facebook to their websites. The information which is missing on the pages can be gathered from the company's website.
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