Arrival of any new thing sparks a set of reactions in society. Discussions start that in which way this is going to impact society and individuals. And when it comes to social media these discussions becomes all the more significant. Gone are the days when discussions were limited to the academic circles as nowadays even common people take part in the discussions actively, making these things more and more interesting. With arrival of social networking sites these discussions have become important, as there are various pros and cons attached to it.
Like all other media of communication like print, electronic and outdoor, the social media do have certain influence on the society. Apart from just uploading the blogs, comments and videos, the social media websites offers unique opportunity to exchange ideas and opinions on different things. In addition, these social networking portals are instrumental in building the brands and hence acting as a subsidiary to conventional means of advertising. These networking websites are known for getting clients of different groups as here one can find the people of different ages, caste, creed and religion.
These websites have given opportunity to remain in touch with people from the confines of their home and one can talk to even more than thousand people from the comfort of his home. The flip side of these social networking sites is that it may expand network of the people but there bonding remain weaker.
Like advertising, the social media influences the consumers' behavior and creates falls needs. With all the brands and campaign making pages on social networking sites, these sites have become a media to introduce consumers to new things a setting a market for current products and products in pipeline.
In spite of all this, a large number of fake accounts are really a reason to worry. A word of caution: it is not the substitute of interpersonal networking and socializing.
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