Arrival of new things has often challenged established rules and beliefs. The arrival of Internet has transformed the popular ways of communication and when it comes to the public relations social media hugely impacts it. Now the PR agencies are taking help of social media sites to make their campaigns successful. The relations between public relation and social media is getting stronger with every passing day; thanks to rising number of people on the social networking sites like facebook and twitter.
As the role of PR is concerned with making a positive outlook of the organizations or the businesses for whom they are working. They have to ward off the attempts to bringing the organization under bad light. For this purpose the PR consultants put their messages across in a convincing manner so that the purpose and intent of the organizations can be easily conveyed to the target audience. With social networking sites offering a good platform to express and share views and opinions your presence on these site can make a good public opinion about you. It gives you an edge over PR through print media where there is always a space constraint. There are instances where information gets released on the twitter even before it is officially announced. The major things that works to its advantage is being interactive in nature, options to customize, worldwide presence, and options to make a dedicated page for your businesses.
These social networking sites have become an effective tool for PR strategies for the corporate.
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