Social media marketing is new trend in advertising and marketing where companies do business by using social networking sites. What started, as platform for people to share views and opinions is workings as a platform for brand promotion and making moolah.
A large number of companies and peoples are jumping to the badwagon. Here is a guide to give the various tools of social marketing.
Forums can be considered the harbinger of social networking as these were in existence even before the arrival of social networking sites. Forums offer space to share views and opinions with like interest and inclination. These are beneficial for professionals and other groups where the member can enrich their knowledge buy sharing views and opinions on the given topics.
What started as a platform to express opinions, has become one of the major tools in social media marketing.
Microblogs are blogs in concise manner. The microblogging involves sharing personal information and a take on the current happening in the bloggers' area of interests. Here, social media marketers can use this format for the promotion of their businesses.
Image sharing could be other tool for marketers. Here you can upload the images and send a link to all those whom you want to see these photographs. Flickr and Picasa are well known image-sharing sites.
Another tool in the armory of social media marketers is video sharing. YouTube is the popular video-sharing site.
Sites meant for Professional networks can also earn big bucks for the companies and organization. Linked In and networking for professional are two major sites.
We are living in the age when facebook and Twitter have become opinion makers and hence networking on these websites can boost your business.
Apart from these, there are various tools like social bookmarking and others that can be used for the advantage of businesses.
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