Use of Social Media Marketing Tools
Social Media Marketing is the type of activity that can be done in numerous ways, with very different results and certainly, very different amounts of effort put in to it. However, the most efficient way seems to be using professional social media marketing tools. Now, these are exactly what they sound, tools that help you manage the campaign and provide with complete control over it, regardless of the sites you are using to accomplish your goals.
These tools have been developed by specialist companies that understand what exactly it is that you need during such a campaign. Klout seems to be one of the most complete and often used tools in Social Media Marketing. It mainly provides with analytics and monitoring features, making this tool indispensable any professional that is looking to handle and control a marketing campaign properly. There is Sysomos that virtually provides with the same features, but at an increased price and with a bit more difficult to handle user interface. Depending on the skill level in computer use you have, you should consider both of these options. They will provide with real time updates about the current status and results of the campaign. How many people have seen your posts on facebook or twitter is an important aspect, and because none of these sites provides with this information, you can only get it from applications or tools like the ones we mentioned earlier.
There are a lot of other applications/tools that provide with some features, but none that you can call complete for a proper Social Media Marketing campaign. Basically, if you are not going to use one of the two we mentioned earlier, you will need to use several tools and that can be a bit fiddly. However, some of these applications are very good and also free, so if you can't afford to spend money on an application that you are probably only going to use once, you should consider this option as well.
Of course, if the campaign can be monitored by using the tools the social networking site provides with, there is no need to use third party applications. For example, if your campaign does not really need to turn out a clear result and you are only trying to gather specific information about a certain product or service, you can easily use the "like" feature on facebook. It is simple to use, you can easily see how many people liked that and make up what percentage of your friends would purchase or pay for that product or service.
These tools are usually designed with a professional in mind using them, but with a bit of patience and using the user manuals you can easily get the most out of them. If this doesn't seem to work, you can always ask the developer for help. They should be able to explain how certain parts of the program works and how you should use it. Remember, these are paid tools, so you will have all the technical support you need.
In the end, controlling and managing a social media marketing campaign properly is the only way to get the best possible results. Basically, you are presenting with a service or product and you want to see if people would buy it from you. You need to know about the things that need to be improved, you want to know how much people would pay for your product or service and any other details that might concern the success of the campaign.