Business Intelligence for Profit

Business Intelligence for Profit

How do business intelligence helps in increasing profit of an organisation?

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December 19, 2012 at 4:58 PM

Implementation of Business intelligence in an organisation can prove to be a key element of making profit for the business and helps the organisation to gain a competitive advantage and improve efficiency.

The combination of business intelligence tools with operational data can be deployed for various profit making factors of an organisation:

  • It encourages fact-based selling tools that increase the sales.
  • Targets profitable activities that ultimately lead to profit increase.
  • Enhances customer loyalty that leads to retention of customers.
  • Improved sales forecast.
  • Achievement of budgeted sales target.
  • Adds to the number of high-value customers in the customer mix.
  • Discourages the activities of low yield in sales process.
  • Encourages higher-yield promotions and advertising.


For more information on role of business intelligence in profit making you can refer to the links provided below:

BI: Key for building profits in B2B

BI: Improving performance in financial service

What is Business Intelligence

Business Intelligence in Decision Making

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