Social Media Marketing: Going Back to Basics
Social Media Marketing should be a part of the business plan and every successful business has one of these. For people who are interested in including social media marketing in their promotional strategy plan, they need to go back to the basics to learn the first things about this method. It might be tempting to get into the more advanced parts of this type of marketing but if a person skips the basics then the most essential parts of the basics will be missed and ignored.
There are different ways to get organized with social media marketing. It can be organized according to the purpose of the marketing, to the types of sites used, and other such things. To do this, a person needs a marketing plan and a schedule. Creating one might be difficult at first, but finding out how much time is required for these tasks can help with this.
Finding out which types of networks that will be used is a vital part of this plan. There are hundreds of these networks if not more. Some individuals find that creating a blog first and getting that established works. Then they move on to creating a network around this blog and moving on to larger things from there. This works for some, it might not work for everyone. Listing the types of social media and how it will be used should be detailed in the plan.
Once the types of social media networks are arranged for the marketing efforts, submissions need to be posted. This should be done on a consistent and frequent basis. The postings don't have to be long. A few hundred words for each blog post may suffice while micro-blogging only allows for just over a hundred characters. With micro-blogging, a person is recommended to post at least a few times a day. Even with blogs, the more posts are essentially better depending on the quality of them.
Keeping It Positive and Informative
When a person opens themselves up to social media marketing, they have to understand that the public is viewing all of the activity. The content that is posted must be positive or make the business look positive. Any negative feedback has to be dealt with in a professional manner. The updates and articles should be informative and offer a little bit of personality that suits the tone of the business. This marketing can be a way to make or break a reputation. Used wisely, it can create a wonderful brand and make a business quite successful.
For any part of marketing, there has to be some time management. It is easy to get caught up in social media networks so time management is absolutely vital. There is so much time that can be spent on writing blog posts, inviting friends, writing messages to friends, commenting on blogs and so on, that it can be easy to lose track of time. Literally hours each day can be eaten away with these things. A person must learn how to set a certain time limit on such things but still be able to accomplish what they set out to do.
Patience: A Valuable Asset
It is nice to see results immediately with social media marketing and any other type of marketing however, this may not happen immediately. It takes time to build a reputation and a network that is high quality and for a serious business person, the quality is what counts. This does take some patience but when a person keeps on working at it appropriately and all of the right choices are made, the results will come.
Posted on: July 22, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles