Social Media Marketing: Twitter or Facebook?
The decision has to be made because, as a single person trying to promote and improve your business, you are not going to have the time to perform social media marketing on both social networks. Now, the obvious choice would be facebook, but because of some simple aspects, we will see why twitter can be a good option as well.
Facebook has a lot more users and will provide with a much more detailed look at your product or service. You can add clips, you can edit any information entered, people can comment on it several times without any issue and it can also be kept up to date more easily. On the other hand, for average users, this might actually be a bit of a handful. For example, creating a post or a group to start the campaign takes a lot more than it would on twitter and you also need to remember that there lots of setting your friends could make to their accounts preventing your campaign from actually reaching them. Because of all this, facebook has to be declared the winner if you need a very large space to present your business in and if you want people to get as much information from that as possible without contacting you directly.
On the other hand, twitter is the light weight contender and will certainly provide with the fastest campaign. It is easy to set up and to update, even when using a mobile phone or some other device, but it doesn't have the number of potential customers that facebook has. So, for the ideal social media marketing campaign, the best option would be to try and work with both sites, but if you are simply looking for the best results from the least amount of time spent on setting everything up, facebook is the way to go.
In all aspects, both sites are free to use for everyone, so if you try one site and the campaign does not go as well as you would like, you can always give the other site a try as well. However, the most important thing to keep in mind is to use the site for which you have the most friends. For example, if you have more friends on your facebook account, you should consider starting the campaign there and telling people about the one on twitter as well when you start that one.
Also, if you have been using both sites equally, the idea is very simple. You should be looking for those applications that share information between accounts. This will help you automate the process for one site after you have set everything up on the other. These applications are easy to use and work very well, at the same time being free to use. This will save a lot of time and will help you get the benefits from both sites.
In the end, both sites provide with a very good social media marketing platform. Basically, because these are the largest sites of their kind in the world a marketing campaign can hardly go wrong. People will notice your posts and will react to them. If you're lucky, they might even share the information with their friends, and you will get all the attention you need for a successful media campaign. Remember that you still need to have a decent marketing plan in order for this to work, the sites won't do it themselves.
Posted on: July 21, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles