Social Media Marketing: the Advantages
Social Media Marketing is not the kind of marketing that was designed by someone after closely studying the effects it would have, it is a branch of marketing that evolved naturally with the help of the Social Network. You see a product that you like and think others would be interested in knowing about it as well. You start sharing and that is how Social Media Marketing was born. Basically, you can see it as a type of marketing that was born because of the internet and specifically, because of the Social Networking site.
Because of the means of presentation, social media marketing has a lot of advantages and benefits. First of all, because of facebook and twitter, any company that has the intention of using social media marketing has the largest potential customer group on the planet. Facebook alone holds over half a billion active accounts all over the globe. From very young children to the elderly, facebook provides with the widest possible selection of potential customers. This is the kind of feature that you would otherwise need to spend a lot of time and money to be able to benefit from.
Another important advantage provided by social media marketing is the cost. If you need this kind of service provided, you can either do it yourself with relative success and with virtually no cost at all, or you can hire a professional company to do it for you for a very decent price. Of course, this decision should be made based on the end result that you want to achieve, but for small business the first option would be the best. You will get the results you need without spending any money at all.
As opposed to normal marketing practices, you get instant updates from social media marketing because it is going on live and you have total control over it. You can see how the customers react to it, what they would like to be changed and a lot of other types of information in real time. This is the kind of advantage that you can't simply get from any other type of marketing.
Social Media Marketing is the Real time type of activity that you can simply just jump in and get going. Most experts will probably tell you that you need some kind of expertise and specific tools for the job, but if you simply want to promote and improve your pub or any other type of business, social media marketing will only require a bit of time and an active facebook or twitter account. Of course, you will need to know how to use a computer at a basic level as well, but other than that you should have no problem with it.
The most important aspect or advantages of the social media marketing is obviously the very accurate results that you get. After the campaign is over you basically get a sheet of statistics that tell a great story. You know exactly how many people have read your posts on a specific product or service, you know how many of those people liked the post and what some of them had to say about it. Basically, that is all you need to know to be able to say that the campaign was an efficient and successful one. Remember that you should always try a social media marketing campaign if all else fails to help your business, regardless of how small or big it may be.
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