What changes are needed by SEO after the Google Penguin Update?

Here are the changes that a SEO needs to make in their website in order to recover from the recent Google Penguin 2.0 update. Try to avoid links from a low ranking website, enrich your content and avoid exact match anchor text.

What changes are needed by SEO after the Google Penguin Update?


If you are a SEO and if you wondering what changes should I make in my website after the recent Google Penguin update in order to bring back the ranking, then here are few tips and suggestions that may help in bringing back the lost ranking.

But first in order to find the solution one must know the problem. You must know why your ranking degraded.Google Penguin 2.0 update is a major update in Google's algorithm atleast as Matt Cutts is pointing out and it certainly has affected the ranking of websites all over the world.

What SEO used to do was to target the search engine rather than targeting the audience. Once they were up in ranking, traffic automatically followed. But the audience suffered, they were not getting what they wanted and were just re-directed to a site with nothing remotely close on it to what they were searching. Google decided enough is enough and is now sternly punishing such websites and blogs that target keyword and use tricks to gain ranking and traffic.

So, here are few changes a SEO must carry out after the Google Penguin 2.0 update in order to recover its ranking:

  • Avoid links from a low ranking websites:
  • Just to gain ranking what SEO does is get link from every website even when it is unrelated and the websites is spam or untrustworthy. Such links will no longer help with ranking. And if the website from which the link is generates is penalized there are chances that so does your website.

  • Enrich your Content:
  • Low quality content, duplicate content, missing content and keyword stuffed content, all will only make your website or blog suffer. Content should not be focusing on keywords but should provide knowledge to readers. Multiple URLs linked to one article should also be stopped. Stop posting same article on different article marketing sites. Depend on original, genuine and knowledge rich content.

  • Avoid Exact match Anchor Text:

What many blogs and few small websites do in their link building process is to target one or two keywords for the ranking. Penguin 2.0 has made clear intention to punish such blogs and websites. Links having same keywords in your website or on other (directed towards you) must be "no follow". Spread and mix up your anchor text, use partial matching anchor text or use branded anchor text.

Tutorials

  1. Inbound Links: Importance of inbound links
  2. Importance of Inbound Links,Role of Inboud Links in SEO,Inbound Links and its Role in Search Engine Optimization
  3. SEO Tutorials,What is SEO,Search Engine Optimization Tutorial,Definition of SEO
  4. Top 10 SEO Mistakes,Common Mistakes in Search Engine Optimization,Search Engine Marketing Mistakes
  5. SEO Guide,Free Search Engine Optimization Guide,SEO Guide from Webmasters
  6. SEO and Search Engines,Best Search Engines on Web,What is Search Engine
  7. SEO Vs. PPC Advertising,Organic SEO vs. PPC Advertising,SEO Versus PPC Search Engine Advertising
  8. What is SEO,What is Search Engine Optimization,Definition of SEO
  9. Why SEO,Why SEO is Important,Importance of Search Engine Optimization
  10. How to overcome Google Penguin Update?
  11. What is Google Penguin?
  12. Google Penguin 2.0: Real SEO Strategy to avoid Penalty
  13. Google Penguin Update 2013
  14. Why the Google Penguin update is good for SEO
  15. Recovering Blog From Penguin 2.0 Update Penalty
  16. What is Google Penguin Update?
  17. 10 Ways Google Penguin Update will affect SEO
  18. What are Google Penguin update impacts?
  19. Google Penguin 2.0 Update
  20. What are Google Penguin Update Issues?
  21. What changes are needed by SEO after the Google Penguin Update?
  22. How to Recover from Penguin 2.0 Update Penalty?
  23. What's New in Google Penguin 2.0 Update?
  24. Tips to Overcome Google Penguin Update 2.0
  25. How to Avoid Google Penguin Update Penalty
  26. How to Protect against the Penguin Update
  27. Google Penguin Update vs. Black Hat SEO
  28. The Difference between Google Penguin and Google Panda
  29. Benefits of Google Penguin Update for Web Users
  30. How to Recover from Google Penguin Update and Get the Ranking Back
  31. Google Penguin Update vs. Grey Hat SEO
  32. Google Penguin Update at a Glance
  33. Penguin 2.0 update: What likely changed and How to Recover
  34. Top 7 Tips to Save You from Latest Google Penguin Update
  35. Why are Ranking affected by Penguin 2.0 Update
  36. What are Key Features to overcome Penguin Update?
  37. How to Recover from Google Penguin 2.0 Updates
  38. Google Penguin Algorithm update issues and How to Recover
  39. Google Ranking Update for Spammy Queries
  40. What is Disavow Link Tool and how to use it?