Both Search Engine Optimization (SEO) and Pay Per Click (PPC) are leading techniques in the search engine marketing world. SEO and PPC is being used for increasing the tons of visitors on the website. In this article I will explain the merits and demerits of both methods of search engine marketing and web promotions.
What is PPC?
People visits the search engines to find the information they need on Internet. Since everyone uses search engine to find the information on the web, thus search engines receives huge traffic. Along with the free results, search engines displays the paid links on the search result page. When ever you purchases the paid listing from the search engine, search engine displays your ads as link on the search result page. Search engine will be charging you on the basis of number of clicks on your ads. This way of purchasing the visitors or "clicks" from the search engine is called PPC or Pay Per Click advertising. Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by paying high money.
Benefits of PPC - Pay Per Click Advertising
Disadvantages of PPC
What is SEO - Natural Search Engine Advertisement
Search engine optimization or SEO for short is the technique for developing website and its content in a such way that maximizes the probability of appearing your website in search engine results at high ranks. Search engine optimization is done by optimizing your web pages and linking your website with other websites of the same type.
Most of the popular search engines do not displays the paid (PPC ads) in the between the Natural SEO results. But the paid ads are displayed in the top or the right of the page. One study shows that 60% to 70% of the website traffic are through natural search engine results. This means that SEO results are very important and your website can get those traffic only by SEO.
Benefits of SEO
Disadvantages of SEO
SEO and PPC can be used simultaneously to increase ROI of your business. PPC is very important for increasing traffic for certain keywords in minimal timings. PPC can be used to fast test your website and the conversation rates. SEO can be used in long terms basis for making the continuous free inflow of traffic.
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