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What are Key Features to overcome Penguin Update?

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Key features to overcome penguin update affects on your website include a complete change in promotional strategy, termination of paid linking, unrelated links and spamming.

Recent update in the Penguin algorithm of Google left SEO wondering why their websites lost ranking and disappeared from search results. This affect was Global as 2.3% of English searches were affected and vast majority of websites in other language were affected.

Here are the key features to overcome the penguin update affects on your site.

First change the look of your website:

No not the design but how it looks to Google.

  • Every page should be unique with unique content in it.
  • Your website must not target the search engines anymore and SEO know what it means.
  • Stop using keywords in signature, comments, etc.
  • Any blank page or error page should be removed. Links from any spammy website, low ranking website, unrelated links, paid links, advertorials needs to go or "no follow" them.

All these should be done taking your website offline, yes there is no other way. Re-index your whole website and re-submit the sitemap.

Then there is the promotion of your website:

Spam comments in forums, discussions, etc, to generate links were a thing of past. This must be stopped as Penguin 2.0 is taking a close look at all the links that comes to and from your website to decide your ranking. Any unethical means and the website will have to pay. Go for guest posting, blogs and posting unique content every time in article marketing websites. Social networking sites have also become a great way of generating links and they are also given importance by search engine.

Focus on Social networking sites:

Though social networking sites were important before as well, but after the launch of Google Penguin 2.0 , they have become of extreme importance. They are the right platform to make people aware of your website but remember the content should be unique as well as interesting. Long articles won't work here. These websites have their own way of discussions and one can get involved in it but again fake links are not entertained. Pages, groups, communities, can be created to spread awareness and generate traffic. If they become popular, they are also shown in search results.

Go for PDF files submission, video submission and others as they are also great way to bring back the lost ranking of your website plus they are also shown in search results.

Remember ranking of your website were lost because of unethical means of promotion and carrying them on will only hurt your website further.

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Posted on: June 14, 2013

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