After a prolonged speculation finally Google Panda 4.0 hit the search engine, the latest version of search engine algorithm. Google Panda is particularly focused on elevating the search ranks of sites with quality contents and scraping down the sites with low quality contents. As expected, like the previous algorithm update in last year this one also going to hit many sites with depreciating content value. But if the Google Penguin update last year has created a great consensus on the basis of overall web experience, Google Panda 4.0 will bother mostly on content quality. The effect would me more severe on spam queries on the web and similar depreciating practices on the content front.
Don't Panic, It can be a Godsend Opportunity as Well
The best thing about Google Panda is that the fair and rigorous focus on contents will actually make many sites prosper well in search ranks irrespective of other deficits in their overall site experience. Moreover playing hard on spam and low-key content the algorithm will actually help to avoid the clutter and get better of the web. From the webmaster's perspective this would definitely result in better organic traffic.
Getting away with spam became even tougher
Prior to the official launch of Google Panda 4.0, the update was foreseen as a gigantic blow to come on spammiest search queries like Payday Loan but now it seems the algorithm will be meticulous enough to break into many Black Hat SEO tactics, particularly tactics like influencing search ranks with spam queries.
The focus is on content more than anything else
This time again the focus is on content. Google Penguin with its parameters like link quality and other constraints still would play a role in downgrading sites with bad link scheme, low page speed, bad navigation, etc. But Google Panda 4.0 with its renewed focus will make contents again the king. Low-key and depreciating contents punished from search ranks even sites with bad performance in other fronts may find a better chance to rank higher only if they can really excel with quality contents. Renewed focus on contents may find new winners.
Two back to back updates may be confusing for all
It is just a few months that Google Penguin update hit the search engines last year and it really made a deeper impression by punishing all depreciating web standards and rewarding the valuable ones. The impact is still fresh and still webmasters are trying hard to get on with the search rank parameters of that update. In this scenario another algorithm update may increase confusion, as thought by many SEO experts. Moreover, two back to back updates may not make the resulting impacts clear to Google also. Whether it is the effectiveness or the valuation of the impact on SEO practice, two updates can create confusion among the webmasters and even for the evaluation of Google.
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