UITableViewCell Style You can change the UITableView Cell stye in several ways. You can either highlight it or use the default selection for the cell in UITableView. Also you can disable the the stye by setting StyleNone to cell selection. But in case of custom cell, we can also add a image at its background.

Set the UITableViewCell selection style property

cell.selectionStyle= UITableViewCellSelectionStyleBlue;
or
cell.selectionStyle = UITableViewCellSelectionStyleGray;
or
cell.selectionStyle= UITableViewCellSelectionStyleNone;

UITableViewCell styles image - Change the selectedBackgroundView property

UIView *viewSelected = [[[UIView alloc] init] autorelease];
viewSelected.backgroundColor = [UIColor whiteColor];
cell.selectedBackgroundView = viewSelected;

UITableViewCell styles image

UITableViewCell styles default

cell.selectionStyle= UITableViewCellSelectionStyleNone;