Blogs prove to be very much useful and powerful tool for increasing your business. Through blogs, experiences of millions of people are shared by just in very less time.
One such example shows the need of blogs. The news spread world-wide, which said that the famous branded locks opened just by using a pen. This was mainly the company making bike locks. A blogger wrote, This $50 lock is supposed to be one of the best for "oughest bicycle security in moderate to high crime areas"—unless the thief happens to have a Bic pen .' Due to this, the company was not ready for blogs.
Welcome to blogs' world.
Mainly, blogs have proved to be useful for companies rather than loss. Not only are they important, but also have become mandatory
Why blogs are used today and who blogs?
Businesses done in all the fields use this tool to increase the influence as well as evolve positive experiences. No matter how large the company is, like Microsoft, Disney and Boeing or small company like Elisa Camahort's Marketing, Public Relations firm and Thomas Mahon's tailoring, blogging is done by customers for increasing corresponding business.
How can blogs be used effectively by your company?
Marketing through Search Engine
Blogs contain many keywords and are search friendly. They are full of links. If you have a blog for your business, it behaves as a very useful tool to get better rank in results of Search Engine. Also, blogs helps for Marketing through Search Engine. Lots of dollars are spent by companies on Optimization through Search Engine. But still it's not possible to get it at low cost as it is a very effective PR and marketing tool.
Making yourself a leader
Your blog can be used by yourself too. You can use it to advertise your new product, for solving customer queries as well as for receiving their feedback. None except you know this new product better. So, you use this blog for making yourself a leader having complete knowledge of that product.
Building a brand name
Blog plays a very important role when new product launches. If you owe a blog, then you can know customers' experiences whether negative or positive for your products. If there is no blog for your company, then the bloggers will openly post comments in external blogs. This would create a bad impression on people and would be difficult to know who has written that blog and in turn would be difficult to respond them back on their complaints and comments regarding product.
Increasing Customer Loyalty
Blogs also help a lot to increase customer loyalty. It gives a feeling to customer as if he is also a member of that company. He is free to give his suggestions, comments and views. Once a comment is posted on blog, he remains linked and surely comes back to it.
There are many ways through which blogs becomes useful for increasing your business. The main part is communication. Suppose a new product is being launched. Before it comes into implementation in market, post the ad on blog before a few days. Know the needs of customers and ask their opinions through blog. They are very powerful for making decisions without doing any market research. This is the simplest way to communicate.
If you don't take any step for using blogs, your competitors will do that. Bob Lutz, Vice Chairman of General Motors as well as Dallas Mavericks basketball team owner Marc Cuban is doing it. So, start blogging from now and get more and more customers
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