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Management
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4 P's of Marketing Mix
4 P's of Marketing Mix of marketing was first proposed by E. Jerome McCarthy in 1960, which defines four factors essential for evaluating the business activities and should be kept into mind while developing a marketing strategy. The four P's: Product, Price, Place and Promotion are basically a product-oriented model that helps the marketers develop a strong and effective marketing strategy to keep pace with the dynamic market.
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Management
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Ansoff Matrix
The Ansoff matrix or Ansoff Growth matrix is an effective marketing planning tool that helps a company or business built an effective product and market growth strategy. According to the Ansoff matrix, a business growth depends upon the factor that whether the business is marketing a new product or the existing product in a new or existing market.
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Management
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Product Life Cycle
Product life cycle is an important concept of marketing which shows the stages through which a product passes in its entire lifecycle. The different phases of a product life cycle including introduction to growth, maturity and decline depends upon the situation of the market and affects the marketing strategy and marketing mix accordingly. The four stages of a product life cycle....
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Management
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Product Life Cycle Diagram
Product life cycle diagram is the graphical representation of four stages of a product life namely: Introduction, Growth, Maturity and Decline phase. Product life cycle also called PLC is a concept of marketing that tells about the various stages of a product in its entire existence period or life. The four stages in the Product life cycle diagram indicates.
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Management
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The BCG Matrix
The BCG matrix also called the Growth share matrix, B-Box, B.C.G. analysis, Boston Box, Boston Matrix, Boston Consulting Group analysis, portfolio diagram is a statistical chart developed by Bruce Henderson for the Boston Consulting Group in 1970 with an objective to help organisation analyse their strategic business units and product lines. The key assumptions of the BCG Matrix.
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Management
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The GE Matrix
The GE matrix was developed by Mckinsey in 1970s for General Electric in order to overcome the various disadvantages associated with the BCG matrix. GE Matrix has been successfully deployed as an alternative in marketing for brand marketing, product management. GE Matrix, also popular as 'Directional Policy Matrix,' helps a company decide what products the company should add in its product portfolio.
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Management
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GE Matrix Diagram
Developed by Mckinsey in the 1970s for General Electric, GE matrix diagram is used to identify the position of the strategic business units (SBU) of an organisation and take strategic decision related to the business portfolio and product management.
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