To achieve business goals and objectives for a business organization, motivation plays a crucial role. Marketing is teamwork and it is the critical aspects for any company, which decides the final output of the company, and its strategy for the future. Its all efforts and activity is of no importance if there is a lack of motivation to its team members and that is why today it has been playing a significant role for achieving the target of the company in such a environment where competitiveness guideline all the aspects of life.
Motivation is a group of phenomena, which directly affects of the nature of an individuals behavior, which dealt with strength of behavior and persistence of behavior. It is a psychological aspect of behavior, which can influence in minimizing the physical pain and maximize the physical pleasure. It is of same importance for a marketing management activity where the psychological aspects of individual play a key role in maximizing the sale efficiency of a particular individual. For a company where motivation uses in marketing activities, it leads to higher productivity for the organization. It also helps in improving work quality and achieving the business objective and goals for the organization.
Motivation plays a significant role in today marketing activity where company of all sizes frequently utilizing the concept to boost up its marketing team?s spirit. It is directly related to the output of the company and its productivity where top performers of the company utilize motivation for facing the challenges and obstacles in their way. It is a major tool for the manager of the company, which motivates and rejuvenates its team member for the better selling and marketing tactics. The high level of motivational dose can help keep employee committed and dedicated to work hard and contributes as much as possible to achieve sale target.
A better motivational strategy increases employee's performance in its productivity. It also increases the employee morale and encourages teamwork for a better performance by the employee of the company. In fact it is motivation force, which helps the employee to get high morale and gain for the company by maximum utilizing the energy of the workers.