An online wallet is a place where a person can store all of the relevant information to make purchases and they keep it all in one place while also keeping them safe and secure. This information includes credit card numbers, actual funds, shipping information, amongst other things. There are many online wallet services available, some of which are more popular than others. There are various benefits that e-commerce receives from such an online wallet service.
Alternate Methods of Payment
For e-commerce sites, when there are a number of different methods of payment available, it usually works to the advantage of the business if the customer deems them as trustworthy. The online wallet adds to the lists of the payment options and generally speaking, a person can sign up for an online wallet service either without a sign-up fee or for a very low one. Many times the business takes the user fee therefore not costing the customer anything. It is a very good business practice to have more payment options available and the online wallet does just that.
Customers like the idea of having more security for their online transactions. While credit card payments to a site are often secured, the online wallet sites usually have added security such as the 256-bit encryption and so on. They have their security features listed and are very strict on enforcing them. Customers are more trusting towards these payment options and when a e-commerce site has these payment options available, it can increase the number of sales because of the security factor.
For a business to be connected with online wallet services, depending on the service, they generally need a registered business. This means in effect that their business has to be legitimate because if not, it is much easier to lodge complaints against them. Transactions can be tracked and there can be a stop placed on the transactions. When a e-commerce site is linked to such an online wallet service that is more reputable, it helps the reputation of the business and that is something that all businesses want.
Not everyone has their credit card information with them at all times and not everyone has a credit card. With online wallet services, a person doesn’t necessarily have to have this information on hand as long as they have their username and password for their online wallet. This has a lot of convenience for most individuals, as it is more effective and more productive in a lot of cases.
Combining the Benefits
With all of these benefits to work with, it is easy to see why e-commerce sites are better off being affiliated with online wallet services. There are a number to choose from and while it may be wise to choose the most reputable, sometimes it can be a help to choose whatever is the most viable for the business in question. These online wallet services should be compared first before signing up but can be switched in the case that one doesn’t work out.
Posted on: April 2, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles