How to Market Your Ecommerce Site
So, did you just set up your e-commerce site? Great! The next step to get it all rolling smoothly is to market your e-commerce site. More and more people from all around the world today are switching to shop online, than the traditional ways. Not only it saves them money and time, but it also allows them to compare products and read the reviews before making a purchase.
Now the question is to how to market your ecommerce site to get the best response and take up your sales. Here are few things which you can adopt to market your e-commerce site:
Focus on SEO: To buy a product when a potential buyer logs on to the internet he types in a few keywords to get the result. You have to act smart and point out the keywords used by them. After that you need to incorporate it in the contents of your e-commerce website. However you must be cautious as to not overuse the keywords or key phrases, because in such case the search engines block your website from coming in the search results.
Interact and make communities: This is an age of interaction through the new medium of internet. Hundreds of social networking sites exist. You can create community pages there and attract fans. If you can put up interesting content then the existing fans would recommend them to their contacts. This way your web page gets lots of views, and you increase your sale. A lot of companies have gained by this strategy by going social through networking sites like Facebook, MySpace and more. Twitter is a famous platform to present your products virtually.
Link your website: There are a lot of blogs online which gets a lot of views. You can contact the blog owner and link your web page on theirs by paying them an amount. This is a very good way to advertise on someone’s blog or website, as it increases credibility of your product or services.
Viral marketing and podcasting: While viral marketing is one to many advertising, podcasting is a one to one advertising. Viral marketing means spreading the word about your product or services like a virus. This can be done by e-mailing your potential customers. While you do so design your ad in such a way that the sender of the e-mail is encouraged to forward it to people in his contact list. In order to do so, you need to be very creative. You can also offer attractive discounts and offers in your ads. Podcasting is letting your potential customers know about your product by text messages on their mobile.
Free ads: There are a lot of sites these days who allow you to place your ad on their site at free of cost. You might think, since it is free it is not worth it, but let us tell you that not even any ad man in this world ca predict that where your customers can come from.
Try all these besides try the traditional ways to. Put up ads on TV, magazines and newspapers.
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