is Business Intelligence
Business Intelligence is a form of
business management that takes business forward by the proper use of
available information and data. Getting ahead in the competition requires
essential analysis of the fact-based data associated with a particular
industry then this suggests the necessary action for driving the business
towards profit oriented. So itís the ability to use existing information
i.e. the data the company already owns in a productive manner.
of Business Intelligence
The 20th and 21st century are known as the information and technology
(IT) age where everything depends on the availability of information and
innovation of new technology. This is so in the case of business as
technological innovations like World Wide Web and Internet has provided a
broad and open platform to the business conducted in all over the world. As
developing any successful business strategy requires information and
adequate knowledge about market status, the innovation of new technology and
concepts like BI made it easy to access and manage all kinds of information.
We have already discussed that Business Intelligence is a process to
collect data and extract information and then analyzing them in developing
new and innovative business ideas but the whole method is based on different
computing tools. These BI tools are kinds of application software assist in
collecting, analyzing and presenting data. Different business intelligence
tools addresses different factors and aspects in different ways but all are
useful in overall function of BI.
Intelligence Value Chain
In competitive marketplace it is vital for every business enterprise
whether small or big to cope with the pace of the market growth.
Intelligence is the ability to learn and understand new situations by
updating yourself with current information. This is why organizations are
becoming more dependent on data or information for improving development of
product and services that can outsell their competitors. So, they are
primarily relying on analytical database solutions like data warehouses.
However, in the entire process these information and later applying them in
action describes a chain of methods called value chain. Value chain is the
process that converts data into information and then applies that knowledge
in taking productive business decision, and the outcome is the ultimate
Intelligence in Decision Making
Today Business Intelligence is the primary tool to collect and analyze
information for developing a successful business strategy. This is the age
of information, technology and communication age itís important to have
full knowledge about all the strengths and weakness of your business plan
and that can be possible only by analyzing available data. These data
generally include quantities of product, customer, sales, market demand,
customer service, and technical support system etc., that are useful in
and Security Issues in BI
With the growth of Business Intelligence market, the privacy and
security issues are also growing concern over business community. It is
everyoneís right to control information about them and there are laws and
policies to safeguard individual right but are ineffective. Companies use BI
to collect and analyze data for improving their performance, therefore it
becomes important to access and maintain secure information. Though, on one
side technological developments make it easy to access information freely
from various sources on the other hand it becomes essential to develop
system that can secure that information from misuse by outsiders.
Future of Business Intelligence
Information and communication technology has offered a single platform
to world market irrespective of geographical position. Growing number of
consumers with varied demand and expectation make it very difficult to
conduct any kind of business. To stay competitive, meet customerís needs
are now the primary concern for every organization. However, the adoption of
Business Intelligence system is supporting to stay ahead from the market
trends and expectation of the customer. It assists in preparing business
strategies keeping in mind the future events by analyzing available data.
Data analysis and decision making has made the use of BI inevitable and
hence is going to be a major part of in all kinds of business.
Intelligence in Healthcare
To make a profit driven business decision, every company depends on
their strategic planning and decision-making ability and that depends on the
kinds of information available and the ability to sort out the relevant ones
for analysis. Business Intelligence (BI) is solely offers solution to data
warehousing and data analysis and hence is now the most talked about
technology in the world business arena. BI is now used in various sectors
for increasing productivity by carefully studying data, sharing and
extracting value from it so in the case of hospital management or health
Intelligence in Insurance
Success in todayís business world is defined by the ability to access
sophisticated data and derive information that is now primary need to
survive in the competitive market place. This is also true in insurance
business that deals with rich and complex data structure and most of them
are real-time. So to compete in the volatile market place with high customer
demand information is pre-requisite. This makes insurance companies using
Business Intelligence tools like data warehousing, data mining and OLAP. Use
of BI supports in targeting right customer and the reason for customer
- Business Intelligence for Telecommunications
The telecommunication market is growing rapidly with new technological innovation and new service providers thereby creating a competitive platform. Revolutionary changes are taking place with acquisition, consolidation, new regulations and most importantly privatization that make customer satisfaction the primary object of every service provider. New regulations are making more and more pressure and creating avenues for new opportunities.
- Business Intelligence in Retail
Today in every business the most challenging job is to make yourself efficient enough for surviving in this volatile market place. The only solution to this problem is to have as much actionable information of the respective field that gives an insight to the current market trend, thereby advocating an intelligent business decision.
- BI: Improving performance in financial service
Financial service industry generally includes banking, security exchange and international finance like currency exchange and foreign investment. The chief banking sector is the major field with savings, loans, commercial banks, credit unions and banks for mortgage. In all these business, the primary focusing point is management of finance.
Intelligence: Power to gain competitive advantage
With the development of Business Intelligence technology companies of all sectors are increasingly depending on different Business Intelligence tools and software for better information management. Making the right decision for your company requires better analysis of the available data but discovering the right knowledge among those tides of information flow is the key behind the success of every corporation.
- BI: Key for building profits in B2B
In business you need to find out answers to questions like why one product is bought more by customer and others not? What is the best market for a particular product? What are the basic customerís needs for a product? Here, Business Intelligence can answer such questions effectively and this article throws light on some aspects that are vital for your profitability.
- Business Intelligence Solutions in India
In this globalize world everything has just come into a single platform and so the business that has created an imminence competitive environment in every sector. This competitiveness has created a new kind of business arrangements with collaboration in terms of merger and accusation between companies.