Improving the effectiveness of a customer's weather-sensitive operations is not actually about the weather.
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Improving the effectiveness of a customer's weather-sensitive operations is not actually about the weather. Rather, it is about optimizing business processes such as resource allocation, scheduling, and routing, which are constrained by specific weather events. For example, local and state governments agencies need weather information for routine emergency planning for snow (removal, crew deployment), repair of downed power lines due to severe winds, and evacuation from areas of potential flooding. Customers want access to the forecasts in an on-demand fashion -- disseminated to them the way they want, when they want.
Deep Thunder is a service that provides local, high-resolution weather predictions customized to business applications for weather-sensitive operations one to two days ahead of time. In particular, the goal is to provide weather forecasts precisely and quickly enough to address specific business problems. Having detailed forecasts of the right caliber is a critical requirement for optimizing weather-sensitive operations.
Such forecasts can be used for a competitive advantage or for improving operational efficiency and safety. These uses have enormous potential for transforming reactive businesses into proactive ones in industries as diverse as road maintenance and operations, aviation, agriculture, broadcasting, energy, insurance, emergency management, and homeland security -- in all of which weather is an important factor in making effective business decisions.
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