Social Media Marketing Basics for the Beginner and Advanced
Basics of Social media marketing is more important to many types of online businesses. Some business people are heavily involved in this type of social media marketing while others are just starting out. Whether a person has no experience with these strategies or they have years of experience, they need to know the basics and sometimes revisit them. It is easy to be caught up in the whole SMO marketing scheme so much that these basics are forgotten.
SMM(Social Media Marketing): Keeping It Simple
There is an acronym that fits for keeping it simple which most people are familiar with and it suits social media marketing greatly. There is so much hype being played out concerning how many tricks to use with it and how many social media networks to use that people sometimes forget that it is not meant to be difficult. Social media networks are meant to be user-friendly, otherwise there would be very few users.
The first step is choosing the social media networks that a person wants to use. There are plenty that offer free accounts and it only takes a few minutes to set them up. From there it goes on to creating a few submissions such as some updates concerning the business. Social media Marketing includes everything from blogs to tweets and many other things. For those who don't want to write the full blogs, they can create the micro-blogs that are only just over one hundred characters in length. This is the basic form of using social media marketing for networking.
SMM(Social Media Marketing): Compare It to a Conversation
Social media marketing can be compared to a conversation but one that is held in public for everyone to see. Everything that a person posts can be seen by those who have permission whether it is just a list of clients or everyone in the public. Readers post comments and this can be responded to quite easily. In fact, responses are recommended to keep the conversation going. This makes it more interesting for other people and it lets the public know that they are being listened to.
Since this is like a public conversation, a person really has to be careful about what they say and how they react. It is important to always act professionally because it is the name of the business that is involved.
Social Media Variety
A person is not limited to one social network. There are literally dozens to choose from even though some are more popular than other. Blogs can be considered to be social media networks and the number of free hosting sites available in increasing every month. There are also media networks for videos, some specifically for chats and so on. There are different sets of tools for each one and while some are quite similar to each other, they have different amounts of tools and a variety of ways to use them. These social media marketing networks are also beneficial in different ways to each other. Not every one of them might be suitable for the same purpose although most theories suggest that the more a person is involved with, the better for the business it is.
Fad or Not with SMM(Social Media Marketing):
Social media marketing is a growing thing and there is no suggesting that it won't continue this growth for some years in the future. There have been social networking systems that were claimed to be a fad but now are still drawing millions of visitors per month. Whether this type of marketing is an extended fad or not, a person is still recommended to use at least the basic social media marketing techniques. They are encouraged not to get tied up in the complexities of the strategies when it is first important to learn and remember the basics.
Posted on: July 21, 2011 If you enjoyed this post then why not add us on Google+? Add us to your Circles