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Inbound Links: Importance of inbound links

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Inbound Links: Importance of inbound links


In this section we will understand the importance of inbound links for getting higher ranking in search engine and search result or SERPs. Inbound links are also known as back links.

What are links?

By the term links, we means the the hyperlinks which point to your web site. The links are represented by highlighted words or images and then placing a click able link to your website.

Links or hyperlinks are are divided into three categories: Outbound, Internal and Inbound links. The outbound links are those links that point out to external pages. Internal links are links that points to your own pages of web site. Inbound links are the links to your website from external websites.

What is inbound links?
Inbound links are the hyperlinks pointing to your website, from some other website. usually people will put your links on their website if your website is important. For example, you spent time in creating a good tutorials or article and publish on your website. If work is very good then other site will create a link pointing to your website. This links from external website will help in increasing your website popularities.

These inbound links are one of the most effective way to becoming popular on the world wide web (WWW). Inbound links brings traffic to your web site from other web sites. Inbound links also increases your web site ranking in the search engine. Better search engine ranking brings tons of hits to your web site.

There are number of ways to increase your inbound links. Some of these methods are link exchange, link buying, forum posting, taking part in newsgroups etc. Out of these methods article writing and publishing in free articles web site is also a very important effective method in getting inbound links.

You can also find the forums, directories related to your website and having the same audience and then submit your site to these websites. Submission of your links to these directories are free, so you should submit your site to these resources.

Benefits of inbound links to your website

There are many benefits to inbound links. Following points will give you idea about the important of inbound links.

  • Better Page Rank (PR) in search engines: Inbound links increases the importance of you web site, so your you Page Rank in search engine also increases. Your sites importance in search engine means more traffic to your web site.
  • More traffic from other site: Due to inbound links your web site will start getting more hits from external websites.
  • More visits of robots: Search engine robots follow links between websites and robots will keep on visiting your website.


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