Over the last ten years we have helped business-to-business selling through an approach that aligns marketing efforts with the customer communication needs of the sales organization.
Our approach combines a methodology for message and content development, with a sales and marketing communication system for deployment and delivery. Together, they form an end-to-end solution for any organizationís message management challenges.
The primary elements of our methodology include:
Create messages that are aligned to, and in support of, the customerís buying process and your selling process.
Build visual and media content to assist in delivery of key messages. Visual and media content motivates action on the part of both the sales channel and customers. Audio delivers your messages the way you intend, especially when your sales people are not a party to the conversation.
Manage messages centrally to ensure up-to-date and consistent messages and content. Deploy with an assembly system that allows the front line to tailor messages so they deliver programs that are relevant to each customerís interest, position and situation.
Provide just-in-time sales coaching so the sales organization hears what to say and how to say it.
Support delivery of messages using the medium or method that is most appropriate for each situation.