Using Youtube as a Social Media Marketing Tool
Youtube is the largest video upload and play site in the world, with more than 20 million subscribers and more than 15 million people visiting the site, making it a great medium for any kind of marketing campaign, especially a social media marketing one.
First of all you will need a couple of things, or skills, to be specific. You will need to be able to work with the site first and foremost. It is not difficult to work with, but because some people need a bit of time to get adjusted, so make sure that you know the inner workings of youtube before starting the campaign.
After that you will need a very efficient and easy to use movie editor. There is a large selection of movie editors out there, but if you don't want something very fancy, you can give the Windows built in movie editor a try. It should work beautifully and you should be able to get the job done. However, keep in mind that even this simple program requires a bit of getting used, so take your time with it until your clips look and sound exactly like you want them to. Also, remember that you will need a more advanced program to edit your movies. This will cost a bit of money, but it is worth the investment. The clips you can create with this kind of program will be spectacular.
Also, you need a decent camera to record your clips in the first place. Now, most camera won't do because most cameras only take decent pictures, not decent clips. In this case you need to look for a camera that can do at least 720p movie recording with sound. That should not cost more than 300 dollars, but if you are lucky, you can find one that provides with the perfect picture quality for far less than that. The idea is to read a couple of reviews, watch a couple of clips taken by a specific camera and decide after that which one you are going to purchase. I would recommend buying the cheapest brand name camera that can film in 720p and record sound at the same time. You will not be sorry about it, but avoid cheap products made by a company that you have never heard of before.
You will also need a tripod if you want to use the camera without needing help from another person. The tripod can be as cheap as possible as long as it can take your camera and is decently sturdy. If you have all this you can start a social media marketing campaign without worrying about a thing.
However, consider the investment, because when you start adding it all up you might realize that it was more than you could afford at that given point in time. Even so, we believe there is no reason for you to be worried. The investment will certainly pay off when your social media marketing campaign starts working properly. There are lots of people and companies that use youtube as a marketing tool and it all works out very well because if your channel is a partner channel, your videos can be featured on the first page of the site. It only takes one to be featured, after that all potential customers will follow your other clips with the highest interest. The best part about this is that you have unlimited upload space for free and in 1080p definition.
