You would often see people handling out a piece of paper in the street. Out of your curiosity you would probably like to see what these people are handling out. So, you would get near them and ask for a piece of the paper that they are giving out. Then perhaps you would found out from the piece of paper that your favorite salon will be having a big discount on all their services this weekend. Good thing you ask for a piece of the paper and you learned about the discount. You surely cannot let this opportunity pass.
These pieces of paper that businesses often give out are called flyers. Flyers are valuable and cost effective form of promotional material. For small businesses who are just starting up or do not have enough money to produce more expensive advertising materials, flyers are a good alternative. If you have extra money to spare you can ask a professional to make the flyer for you but of course you can always do the flyer yourself.
If you are designing the flyer yourself make sure that you do not just use ordinary white paper. Make your flyer attractive by using colorful, cheerful and attractive papers, one that would really interest a passer by to have a look at your flyer. Your flyer will serve as your business card so as much as possible include only the necessary information such as the product or service that you offer, your address and contact number among others. If you are offering a sale or discount on your products or services, put inclusive dates to get people to act as soon as possible.
Additionally, put comments of satisfied customers in your flyers and ensure that you put yourself aside from other companies by listing your qualifications. The back part of the flyer can be used for listing additional comments, qualifications and offers. When you have effectively designed your flyer you are now ready to distribute it. As much as possible hand it out in areas where your target customers are found. You can also post it in bulletin boards, grocery stores, offices or any other place that allow postings.
Public gatherings such as parades are great places to hand out flyers. You have to remember though that if someone gives back your flyer accept it back and just smile. Do not thrust your flyer on anyone. And before you post or leave your flyer in any place make sure that it is allowed in that area. When you have taken these few tips into consideration, chances are you will have a wonderful time giving out your flyers and increasing your sales over a period of time.
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