Article: How Public Relations Changes Minds
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How Public Relations Changes Minds
Public relations changes minds in the process of delivering
what business, non-profit and association managers need
more than almost anything else ? the kind of key stakeholder
behavior change that leads directly to achieving their
managerial objectives.
It happens when the right kind of public relations alters
individual perception, thus doing something positive about
the behaviors of those outside folks that MOST affect a
manager?s organization.
Minds end up changed when managers follow a blueprint
something like this: people act on their own perception of
the facts before them, which leads to predictable behaviors
about which something can be done. When we create,
change or reinforce that opinion by reaching, persuading
a...
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