Article: The AOL Sweepstakes ? A Pirate?s Booty
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The AOL Sweepstakes ? A Pirate?s Booty
Time Warner is fielding offers for AOL, which has grabbed the attention of MSN, Google and Yahoo. So, what does it all mean in the search engine wars?
Horse and Buggy ? AOL
In one of the great bum rushes of all time, Time Warner and AOL merged in 2000. Although it was actually AOL that purchased Time Warner, those in the search engine game snickered at the prospects of the new supposed media giant. Time Warner executives apparently failed to realize AOL was going to have major problems as surfers switched from dial-up to broadband Internet access. Well, Time Warner knows it now and is looking to sell.
As is well known, AOL has an antiquated business model since it dominates a dial-up market that is circling the proverbial drain. As DSL and cable...
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