Article: Is Your Marketing Strategic Or Tactical?
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Is Your Marketing Strategic Or Tactical?
The first and most important fundamental principle of marketing is to approach everything you do within the context of a strategy. Most businesses make the critical mistake of only using tactical methods to craft their marketing. The question that must be addressed is: are you strategic or tactical?
What?s the difference? Why does it matter?
Take a moment to look in the dictionary and compare the definitions of the two words. Webster?s defines strategy as, ?The skillful planning and managing of an activity.? The operative phrase here is ?planning and managing.? These are indispensable ingredients a successful business cannot afford to overlook. Both are essential for giving a business clear objectives and direction. They make up the compass which you use to gu...
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