Article: Increase Your Returns With Opt-in Email Advertising
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Increase Your Returns With Opt-in Email Advertising
The amount of marketing that takes place online is increasing exponentially, leaving marketers scrambling for ways to get noticed. Email marketing has become a sophisticated field, consumers are getting more savvy, and regulations are starting to govern what you can and cannot do. The days of buying a list of a million email addresses and blanketing the Internet are over. "Spam" never was very effective, and it's even less so now. Click-through rates for unsolicited email are abysmally low, you are likely to receive angry responses from consumers, your ISP may shut you down if too many people complain, and you may even be subject to fines under the "CAN-SPAM" Act. The most successful email marketers are now using opt-in email advertising techniques.
Opt-in email marketing, a...
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