Article: Lower Cost & Increase Conversion Of Your Adwords Ads

Lower Cost & Increase Conversion Of Your Adwords Ads

Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. There is a way to eliminate many of the lookers, however.



When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.



Qualifying Your PPC Leads



Purposely eliminating visitors sounds like an awful thi...
 

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Lower Cost & Increase Conversion Of Your Adwords Ads

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