Article: E-commerce The Bop Approach
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E-commerce The Bop Approach
For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to ?not so rich? and ?not at all rich? people. All marketing research and development was focused on the 20% of the market based on the management principle 80:20, ignoring the vast 4 billion people who are at the bottom of the pyramid( read Fortune at the Bottom of Pyramid by C.K. Prahalad, Wharton Publishing).
In 1990s, Internet came along and change the paradigm of whole global market. Because here we have a great tool ?Internet? a very efficient, very potent to penetrate the earlier thought impregnable market sec. For most if the time it is the exposure to the outer world and information is...
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