Article: 23 Secrets That Cement Client Loyalty
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23 Secrets That Cement Client Loyalty
Loyalty is built on the Value/Price Equation. It says: A client will stay loyal to you as long as he believes the value of the services he receives is greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never earn your client's loyalty.
A client will stay loyal to you as long as he believes the value of the services he receives is greater than the fee he pays.
Many of the following secrets are also competitive advantages. And rightly so -- because the reasons clients remain loyal to you are due to the positive ways you differ from other lawyers.
SECRET #1: Send to interested clients a copy of every article and educational handout you write . The more information yo...
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