Article: Yes, You Really Do Need A Marketing Plan
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Yes, You Really Do Need A Marketing Plan
So you?ve gotten your business going. You have a customer or two. The phone is ringing?a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketing plan.
A marketing plan is a road map detailing the ?route? you?ll take to get your business noticed by potential clients. By following a properly crafted plan, you?ll know what to do and why you?re doing it, while avoiding some of the mistakes that can cost you money and future growth.
?If You Build It, They Won?t Necessarily Come?
The first part of any marketing plan is a basic understanding of your market, competition and whether or not an opportunity exists for your product or service.
My first business venture was to make very expe...
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