Article: Reach Wealthy Prospects With Direct Mail Marketing And A Good List.
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Reach Wealthy Prospects With Direct Mail Marketing And A Good List.
Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success.
There are two main ways to target affluent buyers: where they abide, and what they buy.
Where they abide
Every area of the country has places where the wealthy congregate. The affluent are concentrated in cities (London, New York, Toronto) neighbourhoods (Knightsbridge, London, Manhattan, New York and Yorkville, Toronto) and streets (Cadogan Square, London, Park Lane, New York, Yorkville Avenue, Toronto. Reaching the wealthy by city is too expensive. Reaching them by neighbourhood or street makes more sense.
One disadvantage of targeting the wealthy by neighbourhood ...
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