Article: Make Sure Prospects Know How You Differ From Other Lawyers And You'll Be Miles Ahead Of Competitors
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Make Sure Prospects Know How You Differ From Other Lawyers And You'll Be Miles Ahead Of Competitors
Are you the same as all other lawyers? Of course not. But do your prospects and clients know how you're different?
Everything you do to attract new clients and maintain current client relationships should clearly state how you differ from other lawyers.
One of the most important functions of marketing is to emphasize the ways you differ from your competitors. Yet if you interviewed your prospects and clients, they might tell you one lawyer is the same as another.
Everything you do to attract new clients and maintain current client relationships should clearly state how you differ from other lawyers.
Some time back, I heard the marketing director at a large law firm say that her lawyers weren't any different from lawyers at dozen...
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