Article: Why A Little Bit Of Marketing Does You Good, Especially At Christmas
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Why A Little Bit Of Marketing Does You Good, Especially At Christmas
My grandpa, who?s a Quaker, used to disapprove of the fact that I ventured into marketing, but he?s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn?t believe in profit, even though profit itself is not a bad thing.
I bring this issue up because in case you hadn?t noticed, it?s going to be Christmas soon and as usual any company which can exploit Christmas as a commercial theme is doing so. But before we exchange our Christmas wreath for cynicism on our front door, sometimes marketing can be beneficial and the creativity in marketing campaigns can be enjoyed by the consumer.
Take for instance ...
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