Article: Sony Is Dusting Off The Walkman
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Sony Is Dusting Off The Walkman
Sony is dusting off the name "Walkman" to compete with Apple?s iPod. The Japanese are building on their own music experience to capitalize on the popularity of the smaller MP3 player.
In the eighties and nineties the Sony Walkmans and Discmans were a part of everyday life. But these days the MP3 player has market dominance and the Japanese company has faded. Apple and its iPod is now number one.
Just last week both companies introduced new MP3 players which will be in direct competition with each other. Sony introduced two players under the name "The New Walkman", while Apple released the iPod Nano.
Sony is using the name "Walkman" in the hope that 26 years after the first introduction of the famous cassette player that name still has competitiv...
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