Article: Craft Show Profits - Away From Craft Shows!
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Craft Show Profits - Away From Craft Shows!
As you gain experience selling your crafts at craft shows, you'll be planning your schedule a year in advance. Although a business plan isn't essential, a marketing plan is a good idea to have as you plan your shows. You'll want to keep your customers on your mailing list informed of new products, special sales and upcoming shows. You may need to update your marketing materials from time to time as well. In addition, between shows, you may decide to pursue other paths to selling your products. Some of these are: the Internet (your own Web site or eBay), retail (your own store, space in a gallery or retail store), wholesale (trade shows, distributors or sales reps), trade or consumer magazine ads (extremely costly), mail order, catalogs, TV shopping networks and home shows.
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