Article: Server Stats ? Analyzing Traffic To Your Site
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Server Stats ? Analyzing Traffic To Your Site
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.
Server Logs
Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included.
The second tool, a traffic analysis program, is pretty standard for most hosting companies, but you may have...
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