Article: Home Fragrance In Vogue
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Home Fragrance In Vogue
The home fragrance market is booming. From perfume, toiletries, and cosmetics to pre packaged foods. It is currently a multi billion dollar industry that continues to show strong growth. The strongest growth has taken place in the last 5 years and is expected to continue through 2007 and beyond. Western Europe, Japan, and the US continue to lead with 65 percent of demand and over three-quarters of world wide production of home fragrance products. Rapid growth of home fragrance sales has also been registered in Asia/Pacific, Latin America, and Eastern Europe.
Market researchers attribute the growing trend of home fragrance popularity in the US to the fact that we are spending more time at home. We are using home fragrances to UN-stress ourselves and make our indoor environmen...
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