Article: Less Is More - How To Keep Your Website Clutter-free
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Less Is More - How To Keep Your Website Clutter-free
All glitz and fizz
The past was about 'bells and whistles'. Websites were designed to showcase the technology behind the web rather than to be an effective communications medium. Flash was used to "excite" and "engage" - its effect however was often the opposite. And web navigation was sometimes an experiment in obscurity making it almost impossible for the visitor to find their way around. Entertainment was the mantra rather than communication effectiveness.
We want it now
There are often only a handful of reasons or actions for which the majority of visitors will be at your site. They want to complete the task in hand e.g find a price, book a ticket or get directions with minimum fuss.
Unless a site is quick and easy to use it w...
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