Article: How Being A Good Listener Can Make You A Successful Copywriter
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How Being A Good Listener Can Make You A Successful Copywriter
Know your prospect. You hear this over and over -- and it truly is the most important secret of powerful, successful copywriting.
You can find out about your prospect from a number of sources. Your client is one of the best. You can also tease some information out of the data cards. And you can get glimpses of your prospect from previous controls and even from the technical specs of the product.
But there is one perfect place to go to learn who your prospect is... to understand his fears... to get to know his hopes and aspirations. That place is your prospect himself.
When you have the opportunity to talk with (NOT interview, but really talk with) one of your prospects, you've hit upon the richest possible vein of material for crafting your sal...
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