Article: Should I Specialize?
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Should I Specialize?
It's tempting when starting out as a freelancer to want to take any assignment that comes along. But is that a good idea? Should you seek out work in all types of niches? Or should you specialize?
We asked AWAI board member Bob Bly, for his thoughts. Here's what he had to say?
"There are very important reasons to become a specialist as a copywriter, graphic designer, or travel writer... AFTER you've become established in your career.
"As a specialist, you're an expert. You don't have to spend as much time researching your product area as you do if the niche is brand-new to you. You have a more robust "swipe file." Your writing or designing is easier -- and you're able to complete assignments much faster.
"As a specialist, you deve...
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